Case Study on our client: Ricoh Document Scanners
Background
Businesses often find themselves in a position where they need to convey their value proposition in a simple and effective way.
Sound familiar?
This may be for lead gen in a go-to-market strategy, or this might be the sales team when working on the current pipeline.
The fact is, the market is saturated and customers have information coming from every direction.
So how do you stand out? And how do you move the needle?
Let’s start with an example -
Our client, Ricoh Document Scanners - saw opportunity in a new vertical - the Sports Trading Card market at that.
They entered that market with a story-driven, happy customer, video case study.
This video case study leveraged social proof, had a clearly laid out value proposition and the whole video landed at a whopping 2 minutes and 20 seconds. That’s probably shorter than you have even been on this page!
How did it perform?
In the first year, they saw an average of 75k - 100k a month in sales. That totals over 1 million dollars that year. And their sales rep, Don Caruso, said that number is likely 2 - 3x with un-tracked Amazon sales.
The video case study is the highest watched video in the history of their product line, by far - totaling at over 1.1 million views.
The marketing and sales team came together and leveraged the video case study - driving demand for the product, paving the way for a new vertical, and driving over a million dollars in directly tracked revenue to the business. Nice job Don.
How’d they do this you ask? They decided to not be a lame and boring company. They decided to have confidence and lead with a powerful story instead of selling ‘speeds and feeds’.
They invested in their brand and created a video case study.
This one video shoot has created over 2 years of media coverage. It has opened the door for their sales team. And even made Don a little famous.
If this resonates with you - give us a call at Culture Media House. Or better yet, start by watching one of our own video case studies. I know, crazy thought. Ha.